How to Optimize Managed B2B IT Service Pages for Google AI Overviews in 2025

Written by EnlightWorks, experts in Managed Websites for B2B, Non-Profits, and MSPs

If your B2B IT service page is not appearing in Google’s AI Overview in 2025, you are missing out on more than just visibility and website visitors. You are also losing valuable ground in the future of search engines. 

AI Overviews, formerly known as SGE, now appear in 13 percent of desktop searches and 17 percent of mobile devices, according to Semrush’s March 2025 report. These summaries are not only trusted by users but are fast becoming key digital touchpoints in the B2B sales process.

That trust is earned through structured content, technical SEO, and contextual relevance. Below, we outline the best ways to optimize your website for AI Overviews and how EnlightWorks ensures that every managed B2B site performs across search engines, buyer journeys, and B2B lead generation goals.

1. Start with structured, semantically rich content

Google’s AI Overview does not pull from thin, generic content. It prioritises semantically organised, entity-rich pages. Start with:

• H1 tags that serve as direct and descriptive page titles
• H2 and H3 headings that mirror real search intent and guide your target audience through the topic
• Paragraphs under 80 words, each focused on a single theme

Your website structure must be easy to scan. Using semantic HTML and alt text correctly improves your page SEO and helps AI systems interpret your content.

At EnlightWorks, every B2B IT landing page is built with this in mind. We audit page structure, title tags, meta descriptions, and technical SEO performance before launch, ensuring page speed, load times, and mobile responsiveness are up to standard.

2. Answer real, searchable questions

Google’s AI Overview elevates pages that directly answer real-time, high-intent queries from potential customers. Use SEO tools like:

• Semrush Keyword Magic Tool with the Questions filter
• AlsoAsked and AnswerThePublic for long-tail keywords

Google Search Console to identify what your website visitors are already searching

Turn those search terms into header questions and give direct answers underneath. For example:

What is included in managed IT services for B2B companies?
Managed IT services include cloud support, proactive monitoring, cybersecurity, and data backup. For B2B companies, this also covers compliance, infrastructure upgrades, and customer support such as remote help desks.

At EnlightWorks, our SEO services also integrate UX audits, accessibility standards, and Conversion Rate Optimization, all aligned with business goals and the needs of your buyer persona.

3. Add schema markup and entity-level detail

In 2025, schema markup is a non-negotiable part of any SEO strategy. It clarifies your content for search engines and improves your visibility in rich results and AI Overviews. Use:

We use tools like Google’s Rich Results Test and Schema.dev to verify markup. Every EnlightWorks B2B website uses structured data to support search engine rankings, increase page optimization, and improve user behavior signals.

4. Focus on topical authority, not just keywords

B2B marketers should build a strong content optimization network instead of chasing individual keywords. Topical authority drives higher search rankings by forming a cohesive narrative across content.

If your main page is about “Managed IT Services for Healthcare”, support it with relevant blog posts, white papers, and product pages such as:

• HIPAA Compliant Hosting for Clinics
• Remote Monitoring in Telehealth IT Infrastructure
• Cybersecurity Protocols for Health IT Teams

By interlinking this content, you boost internal links and website traffic while supporting your broader B2B SEO strategy. This approach addresses the full buying process and aligns content creation with your buyer persona’s journey.

5. Use real-world proof to build trust

Trust plays a major role in AI-driven search engine logic. According to Google's E-E-A-T principles, expertise and authority matter more than ever.

Reinforce your content with:

• Author bylines and verified team members
• Social proof including client reviews and partnerships
• Case studies with industry-specific outcomes
• Media features and accreditations

Include these across your homepage, landing pages, and even in email marketing. EnlightWorks incorporates these trust signals to influence decision-makers and nurture leads during long B2B sales cycles.

6. Be strategic with AI writing tools

Tools like ChatGPT can help generate content, but they must be paired with human insight. AI cannot replace:

• Human tone or localisation in web design and UX
• Your B2B brand’s distinct voice or customer experience
• A tailored B2B SEO strategy that considers pain points and Use Cases

We combine content management systems, B2B products insights, and keyword optimisation to avoid duplicate content and ensure pages are technically sound. Our team revises each asset through proper analytics, and link building to maximise SEO performance and website optimization.

The bottom line

AI Overviews are changing the way organic search works. In 2025, optimising for search intent and web pages that answer real user needs is more important than simply trying to rank first.

The first step is to create structured, relevant, and technically sound content. But the real differentiator is how well your website speaks to both people and search engines, through compelling design elements, internal links, strong meta tags, and clear calls to action.

EnlightWorks helps B2B businesses achieve this through high-performance B2B sites that drive visibility, generate leads, and build trust.

Want your IT service pages to appear in AI results and grow your business?
We will review your content, identify performance gaps, and optimise it for visibility, user behavior, and business growth.

Let’s get your B2B website seen. Book a free audit with EnlightWorks today.