Written by EnlightWorks, experts in Managed Websites for B2B, Non-Profits, and MSPs If your B2B IT service page is not appearing in Google’s AI Overview in 2025, you are missing out on more than just visibility and website visitors. You are also losing valuable ground in the future of search engines. AI Overviews, formerly known as SGE, now appear in 13 percent of desktop searches and 17 percent of mobile devices, according to Semrush’s March 2025 report . These summaries are not only trusted by users but are fast becoming key digital touchpoints in the B2B sales process. That trust is earned through structured content, technical SEO, and contextual relevance. Below, we outline the best ways to optimize your website for AI Overviews and how EnlightWorks ensures that every managed B2B site performs across search engines, buyer journeys, and B2B lead generation goals. 1. Start with structured, semantically rich content Google’s AI Overview does not pull from thin, generic content. It prioritises semantically organised, entity-rich pages. Start with: H1 tags that serve as direct and descriptive page titles H2 and H3 headings that mirror real search intent and guide your target audience through the topic Paragraphs under 80 words, each focused on a single theme Your website structure must be easy to scan. Using semantic HTML and alt text correctly improves your page SEO and helps AI systems interpret your content. At EnlightWorks, every B2B IT landing page is built with this in mind. We audit page structure, title tags, meta descriptions, and technical SEO performance before launch, ensuring page speed, load times, and mobile responsiveness are up to standard. 2. Answer real, searchable questions Google’s AI Overview elevates pages that directly answer real-time, high-intent queries from potential customers. Use SEO tools like: Semrush Keyword Magic Tool with the Questions filter AlsoAsked and AnswerThePublic for long-tail keywords Google Search Console to identify what your website visitors are already searching Turn those search terms into header questions and give direct answers underneath. For example: What is included in managed IT services for B2B companies? Managed IT services include cloud support, proactive monitoring, cybersecurity, and data backup. For B2B companies, this also covers compliance, infrastructure upgrades, and customer support such as remote help desks. At EnlightWorks, our SEO services also integrate UX audits, accessibility standards, and Conversion Rate Optimization, all aligned with business goals and the needs of your buyer persona. 3. Add schema markup and entity-level detail In 2025, schema markup is a non-negotiable part of any SEO strategy. It clarifies your content for search engines and improves your visibility in rich results and AI Overviews. Use: